In this game of indie film, you really have to have a thick skin.
Rejection is the name of the game. And it can be hard, when you reading the generic responses that tell you to "keep plugging. It's not a reflection of your work. It was an incredibly difficult decision and we know how hard you worked," to not write the folks back and tell them how wrong they are or to ball up the letter and burn it.
It's never easy.
The choice is easy. Quit. Give up.
That's what they want you to do.
Or, you can rally your team. Your support system. And use it.
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